Cancer Council Victoria

Cancer Council Victoria is one of Australia’s most renowned not-for-profit organizations, committed to reducing the impact of cancer through groundbreaking research, proactive advocacy, and innovative prevention and support programs.

I had the privilege of partnering with them to deliver impactful digital marketing strategies across their diverse initiatives.

My role extended from crafting comprehensive digital strategies to offering data-driven recommendations that informed key business decisions. I managed and executed campaigns across multiple digital channels, including Meta, Google Ads, YouTube, and Programmatic Display.

Through these efforts, I successfully:

• Increased awareness: Reaching broader audiences with tailored messaging and impactful creative assets.

• Enhanced engagement: Delivering engaging campaigns that resonated with diverse target groups, including CALD (Culturally and Linguistically Diverse) communities and disadvantaged audiences.

• Drove measurable results: Achieving higher conversions, whether it was increased Quitline calls, greater participation in Relay For Life events, or more donations through Daffodil Day campaigns.

This collaboration stands out as one of the most fulfilling projects I’ve worked on. It allowed me to contribute to campaigns that not only achieved measurable outcomes but also gave back to the community in a truly meaningful way. Supporting Cancer Council Victoria’s mission was an honor, and it remains a testament to my ability to manage high-impact campaigns that drive both social good and digital success.