BattleKart Melbourne

I got super lucky with BattleKart Melbourne as these clients were absolutely amazing to work with! They totally understood that with a fresh marketing account, the initial phase is all about gathering data, and they trusted me throughout the process. Because of that trust, I was able to deliver a strong return on investment for both Meta and Google Ads.

But what is BattleKart?

BattleKart Melbourne is an innovative entertainment venue that combines real-life go-karting with augmented reality for a unique, game-like experience. Located in West Footscray, it features a large track where players race electric karts while interacting with virtual elements like speed boosts and obstacles.

With multiple game modes, advanced safety features, and options for groups or events, BattleKart Melbourne offers an unforgettable adventure for thrill-seekers and fun-lovers alike.

Keep Scrolling!

What I did;

Meta Ads

  • Fresh Account Setup:

    • Initially challenging due to a multi-step purchase journey.

    • Created custom audiences and targeted the lowest funnel to drive conversions.

    • Successfully helped BattleKart Melbourne achieve more conversions through Meta Ads.

  • Performance Metrics:

    • Achieved a 5.12 ROAS with an average purchase conversion value of $300 (November to mid-January).

    • During December, optimized with Christmas-themed creatives:

      • 7.95 ROAS achieved.

      • Maintained an average purchase conversion value of $300+.

  • Engagement and Reach:

    • Reached 407k unique users with 875k impressions.

    • Generated 306k page engagements.

    • Secured 93k+ thruplays, with users watching the entire video or at least 15 seconds.

Google Ads

Google Ads Strategy:

  • The client was already running Performance Max campaigns, generating significant impressions and upper-funnel traffic.

  • We shifted focus to target search intents, covering keywords around not just "Battle Kart" but other search intents like "go-karting," and broader, generic terms related to the industry.

  • Structured campaigns to prioritize high-intent searches while minimizing irrelevant traffic.

  1. Results Achieved:

    • Reduced unnecessary impressions and traffic by 19.23%.

    • Increased interaction rate by 192%.

    • Reduced CPC by 13.22%.

    • Conversions increased by 68%, delivering meaningful results for the business.

  2. Outcome:

    • Successfully increased conversions across different search intents.

    • Expanded awareness in the Google Ads marketplace, effectively targeting audiences with genuine interest in BattleKart.

these results are between november'24 to jan'25
Previous

Cancer Council Victoria
Next

Happy Hydroponics