[Peters Ice cream]
Proud & Punch
Proud & Punch is a brand that creates delicious, premium frozen treats like ice creams and popsicles, often made with natural ingredients and bold flavors. They emphasize quality, creativity, and a fun, vibrant approach to indulgence. You will find this product in your local Woolies or Coles!
I managed Proud & Punch's Meta campaigns to build brand awareness, promoting boosted posts and using targeted dark ads to engage users interested in ice cream. By leveraging Meta's audience targeting and analyzing performance metrics, I optimized ad relevance, boosted engagement, and strengthened the brand's presence in a competitive market.
What I did;
Achieved over 4 million impressions, significantly enhancing brand visibility for Proud & Punch.
Reached 1.3 million unique users, expanding the brand’s audience and awareness.
Generated 43,000 page engagements (likes, comments, shares), demonstrating strong audience interaction and interest.
Combined creative ad strategies with precise targeting to effectively capture attention.
Strengthened Proud & Punch's position as a standout brand in the frozen dessert market.
these results are yoy ever since i came on the account.