Quit Victoria a leading public health initiative, is dedicated to reducing smoking rates and supporting individuals on their journey to quit smoking. Working with such a meaningful client is one of my proudest achievements!
As part of their mission to improve public health, I help implement multiple campaigns leveraging a multi digital channel strategy, including SEM, Meta Ads, Programmatic, and even Reddit. My role extended beyond execution, I consistently went above and beyond to ensure exceptional results across all platforms while also providing strategic consultation. By analyzing campaign performance, I delivered actionable insights that informed better business decisions, amplifying the impact of Quit Victoria’s important work. Honestly, on top of that they were such amazing clients as well lovely people to work with and allowed me to become unique in our digital strategies.
What I did;
I used my expertise in digtal marketing to boost Quit Victoria's digital presence, driving significant increases in conversions for their smoking cessation tools and increased quality website traffic. Navigating the strict guidelines of the health and not-for-profit space was such a good and difficult experience though that didn’t stop me from delivering impressive results and helping Quit Victoria make a meaningful impact!
With this client, lead generation experience was very important to have.
All the results below are YoY.
Build A Plan Success
Promoting Quit Victoria’s 5-step tool to help people quit smoking was challenging, but I delivered:
367.66% increase in conversions year-on-year.
30.14% lower cost per conversion, down to $153.38.
319% higher click-through rate, reaching 6.18%.
140.94% more clicks, with unnecessary impressions cut by 42.50%.
By refining targeting, focusing on high-intent keywords and having great relatable creatives and optimizing campaigns, I achieved measurable results that mattered.
Request a Callback Success
Click here to see Callback page
For Quit Victoria’s Request a Callback feature, I achieved:
429.09% increase in conversions year-on-year.
29.18% reduction in cost per conversion.
352.83% increase in clicks while reducing cost per click by 59.53%.
Delivered these results with only 274.70% more spend, ensuring higher relevance by targeting the right audience and search intent.
Traffic Campaign Success
1203% increase in clicks and 1707% increase in impressions with an 800% increase in spend.
Focused on quality traffic using Google Analytics metrics such as:
10-second page views
50% scroll depth
Refined targeting with better intent keywords, leading to a 38% increase in quality traffic rate.
Delivered not just higher traffic, but more engaged and relevant users.
these results are yoy ever since i came on the account.