Rafferty’s Garden
Rafferty's Garden is a leading baby food brand, trusted by parents for its natural, nutritious, and delicious options for little ones. They are well-known for their commitment to providing high-quality products that cater to the needs of growing families.
With Rafferty's Garden, I manage their digital channels on Meta and TikTok, ensuring their social campaigns effectively build brand awareness and engagement. On top of developing and implementing, I worked on their digital briefs and strategies consulting them along the way the best practises to improve their digital presences. Working with this client has been a rewarding experience, as I’ve developed creative digital strategies and implemented best practices to connect with their their audience which are mums and helped amplify their brand’s presence online.
Achieved over 20 million impressions, significantly boosting brand visibility for Rafferty’s Garden.
Reached 3.1 million unique users, expanding the brand’s audience and awareness.
Generated 2.9 million post engagements (likes, comments, shares), showcasing strong audience interaction and interest.
Refreshed ad creatives regularly to maintain relevance and engagement.
Tested and optimized ad formats to identify what resonated best with the audience.
Strengthened Rafferty’s Garden’s position as a trusted brand in the baby food market.
these results are yoy ever since i came on the account.