Morning Fresh
Morning Fresh is a well-known dishwashing liquid brand renowned for its powerful grease-cutting formula and long-lasting performance. It is a trusted household name that offers a range of eco-friendly and effective cleaning products. In the dishwashing industry, I can confidently say they are a monopoly in this space as every household uses them.
With Morning Fresh, I handle their digital channels like Meta & TikTok making sure their social campaigns bring them more awareness to the brand. Having this client was super fun as well as with the briefs provided from them, I was able to come up with digital strategies and how to best bring awareness to the brand.
What I did;
Reached 7.3M unique users through targeted campaigns.
Delivered 42M impressions, driving strong visibility.
Achieved 5.6M page engagements, building meaningful audience connections.
Secured 4.3M thruplays (15 seconds or full video views).
How I did it:
Consulted and strategized to align campaigns with customer preferences and behaviors.
Refreshed ads regularly to maintain relevance and audience interest.
Analyzed performance to identify top-performing creatives and optimized campaigns based on results.
Focused on creative strategies that encouraged higher thruplay rates and engagement.
these results are yoy ever since i came on the account.